General development strategy during the 11th Five-Year Period (2005 - 2009)
Improve the administration and management level of the Company to satisfy the increasing requirements posed by the capital market; enhance the specialized operation capability to strengthen and develop the network of the global container shipment; implement positive marketing policy to consolidate, permeate and expand the effective market for the Company; optimize the structure of the fleet to develop simultaneously the business and the operation of the fleet and to develop simultaneously the expansion and withdrawal of the routes; build up effective customer service system to occupy the market by the high quality; make best of the advantage of the alliance cooperation to strengthen the profitability; stick to the intensified system of applied information to accelerate the digitalization; carry out the strategy in accordance to the idea that intellectual assets will benefit the business to create the companies of reliability and staff of responsibility; set up a complete financial and accounting system of capital operation to improve the level of financial management; optimize the management patterns home and abroad to form the composition of the marketing and sales network of the global container shipment; expand the capacity of the Company to increase the competitiveness in the world; complete the transformation from simple production operation to combination of production operation and capital operation to make sound and steady progress of the business of the Company.
tick to the scientific view of development, establish a harmonious company in accordance with the general requirement to construct a harmonious society proposed by the country, undertake the responsibility for the society and environmental protection, keep and optimize the responsibility-guaranteed system of the global compact, and gradually realize the value of the enterprise and coordinate the sustainable development of the cultural environment and the natural environment.
