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Sticking to the marketing strategy of "market-oriented and in favor of the satisfaction of the clients", COSCO Group has been adhering the self-discipline principle of "Integrity" and confirming to the international conventions and the state's laws and regulations when holding marketing campaigns including ads promotion, product promotion and commercial sponsorship, making efforts to maintain the company's reputation and customers' loyalty and satisfaction. During the marketing and the advertising, COSCO always relies on quality, brand and reputation to gain markets and customers. The company believes that promotion according to laws and integrity-based marketing are the core competitiveness of the enterprise development. In 2006, COSCO was imposed no penalties because of breaching the laws and regulations and self-consciousness principles for marketing and advertising.
By holding customer meetings and shipping line meetings, COSCO works with customers to jointly analyze the market situations, honestly announce the sales policies and related information, publicly inform and promote the company's "integrity-based" marketing philosophy without any exaggeration, and accurately introduce the company's business size, operation capability and management level. The company establishes the mechanism to implement the responsibility system for information disclosure, enabling win-win cooperation and mutual benefits. The company has been abiding by the principle and integrity and fairness to protect the market order of free competition and fair competition. It follows the anti-monopoly laws of trade countries to realize the win-win cooperation and protect the interests of shippers and stakeholders |
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| COSCO Freight International was rated the "Integrity Enterprise of China Logistics" by the review panel of the first China Logistics Integrity Enterprise and China Logistics Integrity Entrepreneur based on the surveys and the examination. |
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At the press release & awarding ceremony for the 2006 China Top 500 Most Valuable Integrity Brands on Sept. 24, 2006 in the Great Hall of the People, COSCO Shipping was listed into the 2006 China Top 500 Most Valuable Integrity Brands. Organized by World Union of VIP Enterprises, US-China Economic Trade & Investment General Chamber of Commerce, World Brand Organization and Global China Famous Brands together with internationally well-known survey institutions, this award was rated based on several independent questionnaire surveys that mainly focus on the comprehensive strength, operation performance and integrity archive and others of the candidates.
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